George Roca is a freelance producer based in NYC. He was born in Spain and speaks Spanish, French and Catalan.
With over 15 years of production experience under his belt, George has worked in film & broadcast as well as experiential live-events & installations and VR. George began his career in Hollywood, cutting his teeth on the sets of feature films like Zoolander and Vanilla Sky (he does a mean Blue Steel). He started his own production company, working with clients like Moffly Media and Samsung. He also produced and directed a documentary that garnered worldwide exposure on the international festival circuit.
George began working in advertising at Y&R New York producing commercials for Campbell’s, Dannon and Land Rover. After Y&R, George worked as a freelance producer at various agencies throughout New York and Paris, producing content for brands like Ray Ban and LensCrafters before joining JWT New York, where he produced campaigns for Energizer, Schick, Kleenex, Nokia, Vonage, J&J, Bayer and Pfizer.
After spending years producing for large global ad agencies, George joined SpecialGuest - a Brooklyn startup agency founded by the partners of renowned international production company 1stAvenueMachine, with award-winning Director Aaron Duffy as acting ECD. As the Executive Producer, George oversaw all productions for clients like Google, Facebook, Squarespace and YouTube and was responsible for managing all billings, setting production practices & standards, training and overseeing producers, and hiring & managing creatives and directors.
When Hone Production was looking to expand their capabilities, they hired George for his versatile experience working on both the agency side as well as the vendor side to build Hone Content. George built a roster of directors from the ground up and grew the business to produce commercials and branded content for agencies and brands alike.
These days, George is pursuing new and exciting opportunities as a freelance producer.