Awesome Stuff Week

The holiday season is the biggest shopping season in America with over $422.9B worth of transactions. We partnered with Google and YouTube celebrities to produce the 2015 holiday installment of the 'Awesome Stuff Week' program on YouTube.

All told, we produced 35 original videos on 6 custom sets in less than one month. Two campaigns were launched in successive weeks reviewing popular, trending and undiscovered products on YouTube. The campaign was a rousing success, generating over 6 million views and 7,000 new subscribers.



director: morgan harary

Agency: SpecialGuest

ECD: Aaron Duffy


Google Classroom's advanced tools provides students the ability to connect in new ways, the speed to receive real-time assistance, and the flexibility to let students collaborate with parents, teachers and fellow classmates. Meaning less time for busywork and more time for learning.

During the back-to-school season, Google asked us to produce a brand film featuring three diverse classrooms from around the world. One in suburban New Jersey, one in London and another in an Indian village. We heard from real teachers and students as they told us about the exciting ways that Classroom has impacted their learning process. Using the playful theme of mission control, the goal was to introduce teachers to Classroom as a hub for education and invite them to explore it further.

Agency: SpecialGuest

ECD: Aaron Duffy

Copywriter: Jonathan Emmerling